Wildberries Expands in European Market With Wirecard

ASCHHEIM, Germany, June 16, 2020

Founded in 2004, Wildberries sells clothing, shoes, cosmetics, household products, children's goods, electronics, books, jewelry, food, and more. Since its foundation, the company has been expanding rapidly and now records EUR 3.1 billion in annual sales, while attracting six million unique visitors every day.

Wildberries is actively developing its business in Central and Eastern Europe, and Asia. Within five months, the company opened 28 branded pick-up points in Poland and expanded the coverage area of free courier delivery over the whole country. Recently, the company launched delivery of goods from a local distribution center in Poland, which reduced delivery time to one day. In May, Wildberries started sales in Slovakia, where the company plans to open more than 5 branded pick-up points in the near future.

Wirecard's payment solution allows Wildberries to receive payments quickly and reliably, while ensuring the safety of customers' personal data. As the world's first payment service provider to offer more than 200 different local and global payment solutions, Wirecard offers an individualized and extensive set of payment tools for Wildberries, which allows its customers to pay for their purchases with all cards types and e-wallets. Today Wirecard handles all payments for the Polish Wildberries website, where the retailer has recently started its business. In the near future, the cooperation will be expanded to other European countries.

"Nowadays, online shopping attracts more and more customers. Thanks to Wirecard, we can offer our European customers their preferred payment methods, which will help us to make shopping at Wildberries even more comfortable," commented Vladimir Bakin, Financial Director at Wildberries. "We see Wirecard as an important partner of ours. We particularly appreciate the fact that they provide both acquiring and payment processing services via the same platform."

"This is another example of how Wirecard continues to drive the digitalization of the retail industry throughout the world. By guaranteeing smooth payment processing for Wildberries, we ensure a unique payment experience for their customers. This is essential for the company's expansion into becoming a truly unified commerce business moving forward," added Roland Toch, Managing Director - Central Eastern Europe at Wirecard.

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