Telekom Austria customers get enhanced IPTV

* Same content on all screens
  * Ericsson replaces Telekom Austria's current IPTV platform
 
Telekom Austria, the fixed net subsidiary of Telekom Austria Group, is one of
the most innovative IPTV providers in Europe. The operator's MediaBox
interconnects the TV set, mobile phone and PC allowing any image, video or music
file stored on the computer to be easily retrieved and accessed on any screen.
Ericsson (NASDAQ:ERIC) will exchange and enhance Telekom Austria's current IPTV
platform in order to deliver blended content services to multiple devices which
will eliminate barriers between TV set and PCs and introduce a new generation
user interface.
 
"We will offer new features like advanced graphical user interface, internet
services over TV, latest video on demand and recording functions to our
customers in Austria. This will enhance the user experience drastically and keep
our leading position in the IPTV area," says Walter Goldenits, CTO Telekom
Austria TA AG.
 
Roland Nordgren, head of Ericsson Central Europe says: "This is a break through
for Ericsson to provide and systems integrate the IPTV solution to one of the
most advanced, innovative IPTV operators in Europe and co-jointly develop a
leading edge service to Austrian customers. IPTV is set to grow from 40 million
to some 120 million subscriptions globally over the next five years. Telekom
Austria's deployment is proof of how telecommunications, broadcast and the
internet are converging and the benefits this brings to the consumers, making
media available on any screen."
 
As well as prime integration and consultancy services, Ericsson will provide a
complete solution to Telekom Austria including its award-winning IPTV
middleware, OpenStream Digital Services Platform for video-on-demand and
WatchPoint Content Management System to address the challenge of delivering the
same content in different formats, to multiple devices.
 
Notes to editors:
 
Ericsson IPTV solution
<http://www.ericsson.com/ourportfolio/telecom-operators/ericsson-iptv?nav=busine
sscontext002>
 
IPTV middleware product announcement
<http://www.ericsson.com/thecompany/press/releases/2008/09/1250152>
 
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
 
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
 
www.ericsson.com <http://www.ericsson.com/>
 
www.twitter.com/ericssonpress <http://www.twitter.com/ericssonpress>
 
www.facebook.com/technologyforgood <http://www.facebook.com/technologyforgood>
 
FOR FURTHER INFORMATION, PLEASE CONTACT
 
Ericsson Corporate Public & Media Relations
 
Phone: +46 10 719 69 92
 
E-mail: media.relations@ericsson.com 
 
Ericsson Investor Relations
 
Phone: +46 10 719 00 00
 
E-mail: investor.relations@ericsson.com 
 
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For more information please contact the Ericsson Media Relations Team.
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[HUG#1384257]
 
Press Release: http://hugin.info/1061/R/1384257/343012.pdf