NeoMedia's Patent Review Moves to Next Phase; Focus Is onJumpstarting the Category

ATLANTA, GA--(Marketwire - July 25, 2008) - NeoMedia Technologies,
Inc. (OTCBB: NEOM), the global leader in mobile barcode scanning,
announced today that it will respond to the Office Action recently
issued by The United States Patent and Trademark Office (USPTO) by
vigorously defending a patent that has been undergoing re-examination
since July 26, 2007. NeoMedia believes the patent to be valid and
will provide the USPTO with the necessary documentation to
substantiate that validity.
 
The USPTO recently issued an Office Action regarding the
re-examination of NeoMedia's U.S. Patent number 6,199,048. The
re-examination procedure is a standard legal process that occurs in
the natural course of business -- this is not an "out of the
ordinary" event. It is not unusual for the USPTO to preliminarily
reject claims during the re-examination process. This initial action
is non-final and will be subject to a review process. The '048 patent
is presumed to be valid, intact and enforceable during the
re-examination process.
 
While NeoMedia respects the USPTO's finding, it will leverage the due
process opportunity to respond to the ruling and defend the patent
that it believes valid under patent law. The company has been
requested to respond to the Office Action by providing clarification
and comment on the cited prior art references by September 3, 2008.
Based on prior successful patent defenses, NeoMedia is optimistic
that the single patent in question will be confirmed and the
re-examination effort will have served to verify the strength of the
patent.
 
"This is a standard patent process and we simply have to let it run
its course. We have successfully defended this type of allegation in
the past; it's the challenge NeoMedia faces for being an innovator.
Our focus is on enabling interoperability and a viable ecosystem of
players needed to support a vibrant and growing mobile barcode
scanning business," states Iain McCready, CEO of NeoMedia. "Our
willingness to share our expertise and license our IP are important
factors in helping the industry gain momentum right now. We have
developed flexible and creative IP licensing models that respond to
the varying needs in the marketplace. The opportunity is huge...we
just need to get the ecosystem running."
 
NeoMedia has a strong and valuable patent portfolio in the arena of
connecting barcodes to content over networks that has been
successfully defended in the past. This re-examination was limited to
only one of NeoMedia's many patents, and none of its other patents
are affected by the re-examination.
 
About NeoMedia Technologies, Inc: NeoMedia Technologies, Inc. (OTCBB:
NEOM) is the global leader in optically initiated wireless
transactions, bridging the physical and mobile world with innovative
direct to web technology solutions. To provide a robust
high-performance infrastructure for the processing of optical codes
NeoMedia extends their offering with award winning Gavitec
technology. Located in Germany, Gavitec AG-mobile digit is a leader
in development and distribution of mobile scanners and software for
mobile applications. In addition, Gavitec provides standardized and
individual solutions for mobile marketing, couponing, ticketing and
payment systems. To learn more visit www.neom.com, www.neoreader.com,
and www.mobiledigit.de.
 
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in
this press release involve risk and uncertainties. Actual results
could differ materially from those expressed in any forward-looking
statement.
 
Press contacts
 
Terry Griffin
NeoMedia Technologies, Inc.
+1 678 638 0460 x111
tgriffin@neom.com
 
Virginie Wouters
NeoMedia Technologies, Inc.
+49 2405 499 22 33
wouters@neom.com
 
Heiko Wiese
Zum goldenen Hirschen
+49 30 61002 137
wiese@hirschen.de