NeoMedia and Papa John's Deliver FREE Pizza on the Go

ATLANTA, GA--(Marketwire - September 12, 2008) - NeoMedia
Technologies, Inc. (OTCBB: NEOM) and Papa John's International, Inc.
today announced the successful conclusion of an innovative market
test that combined Papa John's newly launched mobile ordering website
and NeoMedia's mobile barcode scanning solutions to offer free pizzas
to consumers across the U.S.
 
Papa John's recently launched its mobile ordering website, enabling
consumers to order pizza directly from their mobile phones. In an
effort to drive more consumers to their mobile ordering site, Papa
John's teamed up with NeoMedia to launch a promotion leveraging 2D
barcodes. Select consumers in Papa John's markets across the country
received a mailer containing a 2D barcode that when scanned with a
mobile phone, directed consumers to Papa John's mobile ordering
website where they received a promotional code for free pizza.
 
Consumers seeking a free pizza texted in the word PIZZA, which
prompted the delivery of instructions on how to install the NeoReader
mobile barcode scanning application onto their mobile phone. Once the
NeoReader application was installed, consumers could scan the 2D
barcode on the mailer linking them directly to Papa John's mobile
ordering site. Existing Papa John's online users were prompted to
login and first time users were asked to create a new account to
receive their free pizza.
 
"Mobile web ordering is another major step in giving our customers
convenient ways to experience the great taste of Papa John's," said
Bob Ford, director of online marketing for Papa John's. "The addition
of a 2D barcode promotion continues our tradition of industry firsts
and creates a new way for customers to engage with Papa John's."
 
"We were delighted to work with an industry innovator like Papa
John's to launch this program," said Iain McCready, CEO of NeoMedia.
"They understand the consumer desire for convenience and mobile
barcode scanning is a new way to provide a simple but compelling
consumer experience via the mobile phone. NeoMedia makes sure those
experiences are secure, fast and reliable. The NeoReader scanning
application helps partners like Papa John's deliver an easy and
accessible mobile internet experience to their customers."
 
About NeoMedia Technologies, Inc
 
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in
optically initiated wireless transactions, bridging the physical and
mobile world with innovative direct to web technology solutions. To
provide a robust high-performance infrastructure for the processing
of optical codes NeoMedia extends their offering with award winning
Gavitec technology. Located in Germany, Gavitec AG-mobile digit is a
leader in development and distribution of mobile scanners and
software for mobile applications. In addition, Gavitec provides
standardized and individual solutions for mobile marketing,
couponing, ticketing and payment systems. To learn more visit
www.neom.com, www.neoreader.com, and www.mobiledigit.de.
 
About Papa John's
 
Headquartered in Louisville, Kentucky, Papa John's International,
Inc. is the world's third largest pizza company. For nine years
running, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the highly regarded
American Customer Satisfaction Index (ACSI). Papa John's also ranks
first among pizza companies in the 2008 Brand Keys Customer Loyalty
Engagement Index and was named 2007 Pizza Today Chain of the Year.
For more information about the company or to order pizza online,
visit Papa John's at www.papajohns.com.
 
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in
this press release involve risk and uncertainties. Actual results
could differ materially from those expressed in any forward-looking
statement.
 
Contacts:
 
Terry Griffin
NeoMedia Technologies, Inc.
+1 678 638 0460 x111
tgriffin@neom.com
 
Tish Muldoon
Papa John's International, Inc.
502.261.4987
tish_muldoon@papajohns.com