Local.com Ramps UK Search Traffic

Donnerstag, 02.08.2007 13:05 von Hugin - Aufrufe: 665

Thompson Local and Google AdSense for Search Provide Targeted Advertising for UK Site Users IRVINE, CA--(Marketwire - August 02, 2007) Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that it has started ramping traffic to its UK site (http://uk.local.com). Local.com's UK site served over 800,000 UK visitors in July 2007, up from approximately 50,000 visitors in April and 184,000 visitors in May. Users of the UK site have access to algorithmic search results from Local.com's leading local search technologies, as well as advertising and content from Thompson Local, Google AdSense for Search(TM), and Adconion Media Group. The addition of advertising and content from these partners provides Local.com's UK users with targeted and highly relevant advertising. For example, advertisements from the Google AdSense for Search program will be targeted and pertinent to Local.com UK users based on their specific search queries. "The ramping of our traffic is a significant milestone that was dependent upon the addition of targeted advertising for our UK users," said Bruce Crair, president and COO Local.com. "The UK is an important market for Local.com and growth in this area is a key part of Local.com's overall strategy. Now that the monetization component of our UK strategy is in place, we can move our attention to building share in this valuable market." In December 2006, Hitwise reported that visits to UK search engines were up 22% year over year. According to the Interactive Advertising Bureau UK, online ad spending in the United Kingdom has grown by 41.2 percent to over £2 billion (about US $4 billion) in 2006. Local.com launched the Beta version of the company's UK site in March 2006. Local.com and advertising partners share in revenue generated when consumers click on partner ads via Local.com's UK site. To access Local.com's UK site visit: http://uk.local.com/ or go to Local.com and click on the UK link. About Local.com Local.com (NASDAQ: LOCM) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, and jobs. Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company's patented local web indexing and Keyword DNA® technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile(TM) provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com. Media Contacts: Cameron Triebwasser Local.com 949-789-5223 ctriebwasser@local.com Paula Brici Madison Alexander PR 949-677-6527 paula@madisonalexanderpr.com Investor Relations Contact: John Baldissera BPC Financial Marketing 800-368-1217
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