PR Newswire
PLANO, Texas, May 20, 2021
PLANO, Texas, May 20, 2021 /PRNewswire/ -- Memorial Day kicks off an anticipated 'breakout summer' as consumers catch up on activities they missed out on last year, and however and wherever consumers are celebrating, snacks will be plentiful.
Frito-Lay's latest U.S. Snack Index1, a poll focused on consumers' snacking habits, found that eight in 10 (80 percent) indicated they have already made plans for Memorial Day, including many activities outside the house like attending a barbecue, spending time at the park, visiting the beach, traveling or playing outdoor sports. The results are a drastic difference to 2020 data where 82 percent of consumers noted they planned to stay at home alone for the holiday. Additionally, 50 percent of vaccinated adults said they plan to spend time with people outside of their household for Memorial Day.
Regardless of consumers' Memorial Day plans, the Snack Index found that snacks remain essential to summer. Eight in 10 cite summer snacks as a staple of the season (84 percent) or are essential to moments they enjoy (80 percent).
"Overall, the home continues to be central for snacking and gatherings; however, as the world reopens and vaccinations continue, consumers are venturing out again," said Mike Del Pozzo, chief customer officer, Frito-Lay North America. "With salty snacks being the No. 1 food contributor to sales growth at retail, Frito-Lay is ready to meet consumer snacking demand wherever they snack."
Additional market trends and U.S. Snack Index highlights show:
Both in-person leisure and everyday activities this summer are coming back – but some pandemic behaviors are here to stay.
Consumers are trying both new snacks and bold flavors, but the classics remain a steady favorite.
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Snacking habits and summer plans vary across the United States.
"The pandemic has caused companies to find creative ways to meet consumer snacking demand," said Elizabeth Avery, president & CEO, SNAC International, the global trade association representing the snack food industry. "We have seen drastic shifts in consumer preferences and habits – from the flavors and types of snacks consumers choose to how snacks are making it to their doorstep. As we approach Memorial Day and beyond, we can expect some behaviors learned in the pandemic to become a mainstay."
For more information, visit FritoLay.com/SnackIndex.
1Survey Methodology
This poll was conducted on April 28, 2021 – April 30, 2021 among a national sample of 2,199 Adults. Interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
About Frito-Lay North America
Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Learn more about Frito-Lay at the corporate website, https://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com
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SOURCE Frito-Lay North America
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