Braun Corporation Chooses Autonomy, an HP Company, to Improve Digital Marketing ROI

Die Hewlett-Packard Hauptverwaltung in Palo Alto, Kalifornien. © JasonDoiy / iStock Unreleased / Getty Images Plus / Getty Images https://www.gettyimages.de/

PR Newswire

PALO ALTO, California, Sept. 20, 2012

- Autonomy Optimost Campaign helps accessible-vehicle manufacturer achieve a 42 percent increase in pay-per-click conversions, 64 percent lower cost per acquisition

PALO ALTO, California, Sept. 20, 2012 /PRNewswire/ -- Autonomy, an HP Company, today announced that The Braun Corporation, the world's leading manufacturer of wheelchair-accessible vans, ramps, and wheelchair lifts, has significantly improved the results of its digital marketing campaigns with the use of Autonomy's marketing optimization solution.

Autonomy Optimost Campaign has helped Braun generate a 42-percent increase in conversions, a 64-percent decrease in year-over-year cost per acquisition and a 17-percent decrease in year-over-year cost per click.

"In our first month with Autonomy, Braun saw a very strong improvement in the effectiveness of our digital marketing efforts," said Doug Schumacker, digital director, Marketing, Braun. "The Autonomy consulting team worked closely with us, helping us to fine-tune the application, optimizing more than 15,000 keywords and 1,100 placements to generate an excellent ROI."

"Autonomy Optimost Campaign is an innovative solution that enables organizations to generate superior returns from their pay-per-click campaigns," said Matt Malden, vice president, Products, Autonomy. "Autonomy is helping Braun connect and engage with their customers through compelling digital campaigns driving the best prospects for conversion on their website."

Autonomy Optimost Campaign lets marketing teams quickly attract visitors from pay-per-click (PPC) campaigns and improve natural search results. Autonomy Optimost Campaign continuously tunes PPC efforts using a powerful bid-management system across every major social and search engine marketing platform, including Bing, Facebook, Google, and Yahoo!, to cost-effectively attract the best traffic. It also automates search engine optimization (SEO) to analyze web pages, improve page rank and increase organic traffic.

Autonomy Optimost Campaign is part of Autonomy's Promote suite of solutions for digital marketers and content managers.

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About The Braun Corporation

The Braun Corporation is the largest manufacturer of wheelchair accessible vans, ramps, and wheelchair lifts worldwide and enables people with physical disabilities to regain mobility and lead active and independent lives. The company was founded by Ralph Braun, who was diagnosed with spinal muscular atrophy at a young age and unable to walk by age 15. Ralph was motivated by his disability to invent the world's first electric scooter and wheelchair lift in his parents' garage. Word spread and demand for the product increased, resulting in the birth of Save-A-Step Manufacturing, which ultimately became The Braun Corporation. The company offers both personal-use and commercial-use products. Personal-use vans and lifts are offered under the BraunAbility brand through a network of over 200 dealers throughout the U.S. and Canada. For more information, or to find a BraunAbility dealer near you, please visit www.braunability.com or www.facebook.com/braunability.

About Autonomy

Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts

Randy Cairns
Autonomy, an HP Company
+ 1 650 687 8042
cairns@hp.com

www.hp.com/go/newsroom

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