Arc Aroma Pure AB: 190821 ArcAroma signs agreement with WISER to develop the Chinese market

Press release 2019-08-21

Arc Aroma Pure AB (ArcAroma) has today signed a cooperation agreement with the China/Hongkong based investor and advisor WISER, www.wiserpartner.com, to develop the Asian market with a primary focus on the Chinese market. WISER is a China-based investment and advisory company with the main focus of identifying, advising and investing selective global technology driven companies with growth potential in the Chinese market. Along with the collaboration process, WISER will help introduce the investee companies' technology, products and brands into China, facilitate the local operational establishment and assist relevant prospects into sales. The investee companies will eventually have a full ownership of the subsidiary and the assets jointly developed in China when certain objectives fulfilled. WISER's unique collaborative model will help accelerate and scale up the business growth in China and increase shareholder value with limited costs and risks.

ArcAroma and WISER will set up a new subsidiary in Shanghai and the both parties invest an equal amount. The investment covers the operational cost for a period of two years. WISER will invest in the shared company and the growth expectation for the CEPT® technology is very high. The focus will be on sales for all four CEPT® applications. ArcAroma Shanghai Ltd orders immediately one CEPT® unit for the Chinese EVOO (Extra Virgin Olive Oil) market. 

– ArcAroma's innovative CEPT® technology has been proved excellence in selective industries including food oil, juice, biogas, water processing in various European markets, and also identified significant growth potential in other industries such as winery, nutrition and healthcare. We are pleased to have this opportunity to team up with ArcAroma to accelerate and scale up the commercialization in the Chinese market. We are confident that ArcAroma's CEPT® technology will soon have a good reception at this marketplace. ArcAroma will also have a solid establishment in this region to receive longterm business success in the coming future, says Kevin Chen, Managing Partner of WISER.

– The WISER company has a specialized expertise how to make an efficient entrance into the Chinese market. They have since several years assisted several companies with proven success. This is a good opportunity to accelerate the growth combined with a great market potential for all four applications in China, says Johan Möllerström CEO of ArcAroma.

For more information, please contact: 
Johan Möllerström, CEO
(+46) 768 – 86 81 78
Johan.mollerstrom@arcaroma.com

This information is such information that Arc Aroma Pure AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set above, at August 21, 2019 at 10:00.

About Arc Aroma Pure AB (publ)
Arc Aroma Pure has developed a way to control electrical pulses that provide a high energy yield. The CEPT® platform, which is a generator, uses the technology of biogas, sewage treatment and food extraction. The platform uses short-term high-voltage pulses that blow the cell membrane and kill unwanted microorganisms. Efficiency of biogas production and the introduction of new raw materials that can´t be used today are in focus. Water, ballast water and liquid foods are examples of other CEPT® applications. Founded in 2008, the company is based in Lund, with offices in Shanghai, and has received various awards and support from, among others, Vinnova and the Swedish Energy Agency. Arc Aroma Pure's shares are listed on NASDAQ First North Premier. Erik Penser Bank AB is Certified Adviser and is available at 08-463 80 00 or certifiedadviser@penser.se.
www.arcaroma.com