"Some critics have objected that the battery storage business has lots of competition by established players, including some of the world's largest companies, from ABB Group (ABB) to General Electric (GE) to LG Electronics and Panasonic, and many more dozens of companies. It may be that this is an established business, but let me ask you: Do you know the names of the CEOs of any of those companies? Do you subscribe to their Twitter accounts? When they Tweet, does it become the subject of a two-week, 12-hour-a-day, discussion on CNBC?
The answer is, of course, no. You don't know who they are, they don't Tweet, and nobody on CNBC has ever discussed any of their equivalent products, even though they have been in the market offering them for years. Therefore, they are not competition. Perception is reality. If a tree falls in the forest, and nobody hears it, did it really fall?
When Tesla fells trees, they land on your living room table and your life is consumed by it like a full-time job."
www.thestreet.com/story/13146368/1/....com+Latest+Headlines%29