Local.com aussichtsreich

Local Corp ist in 2011 und 2012 von den Fixkosten von 150 Marketing/Vertriebsleuten aufgefressen worden. Derart hohe Fixkosten kann bei einem Agieren unter dem Break Even Poing nur dann längere Zeit durchalten, wenn man einen hohen Kassenbestand hat - und den gibt es nun einmal bei Local Corp momentan nicht, weil man 2011/12 auch noch ca. 20 Millionen in Zukäufe investiert hat.

Es blieben daher nur zwei Alternativen:

Alternative I: Ausgabe neuer Aktien, um die hohen Fixkosten so lange finanzieren zu können, bis man den Break-Even-Point erreicht hat

Alternative II: Fixkostenabbau durch Aufgabe/Rückbau des direkten Vertriebs, was die Fixkosten massiv nach unten treibt

Würden die Aktienkurse den Wert des Unternehmens besser widerspiegeln, wäre auch die Alternative I eine sinnvolle Lösung gewesen. Denn so arbeiten ja viele IPO's, die über längere Zeit in Kauf nehmen unter dem Break-Even zu arbeiten. Andererseits war der direkte Vetrieb auch schon dadurch gestorben, dass man sich sehr schnell vom Aufbau eines landesweiten Daily Deal-Geschäfts verabschiedet hatte. Insofern ist die Entscheidung für Alternative II richtig, da sie nicht zu einer Verwässung über eine hohe Aktienzahl führt und man mit einem Betriebsergebnis von 5 Millionen bereits in 2013 rechnen kann.

The patents of Local Corp - Last from Mar. 6, 2013
.

Local Corporation Granted U.S. Mobile Pay-Per-Call Patent

Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations

IRVINE, Calif.--(BUSINESS WIRE)--Mar. 6, 2013-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,359,049, which covers a mobile, pay-per-call Enhanced Directory Assistance method and/or system. This is the company’s third issued Enhanced Directory Assistance (EDA)-related patent that expands its reach into this high-growth area.

Issued on Jan. 22, 2013, the patent describes an Enhanced Directory Assistance method and/or system that uses wireless messaging protocols to receive keyword search data associated with a directory service request and matches it with a relevant advertiser associated with the keyword search. As part of the method, the requester is sent the directory listing for the advertiser and a callback number. Based on the second call to the callback number, it is determined that the directory listing was selected by the requester. This patent extends the company’s family of Enhanced Directory Assistance patents into wireless messaging systems, with potential uses extended to a host of potential mobile applications, such as the company’s Local.com mobile app, which was recently named as a finalist for the 2013 Appy Awards in the Search Tools category.

“We are pleased to add to our portfolio of intellectual property with this important mobile-focused enhanced directory assistance patent,” said Heath Clarke, Local Corporation chairman and chief executive officer. “With the mobile ad industry continuing to show strong growth, we believe this latest patent positions us well for leadership in this sector as we continue to build out and expand our mobile products. We look forward to leveraging this patent to monetize the mobile advertising market going forward.”

Third of three patents in 2012: Local Corporation Granted U.S. Web Domain Name Patent

Local Corporation Granted U.S. Web Domain Name Patent
Covers Bulk Acquisition and Development of Domain Names
IRVINE, Calif.--(BUSINESS WIRE)--Dec. 12, 2012-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,312,125, which covers a method and system for the bulk acquisition and development of multiple web domain names.
Issued on Nov. 13, 2012, the patent describes a system and method for enabling the bulk acquisition and management of multiple web domains. The patent covers the technology related to the fulfillment of web domains. Local Corp. is currently using this technology for its small and medium-sized business (SMBs) customer as well as for the development of its recently announced vertically oriented lead generation sites. The method includes collecting a set of domain names for bulk content development, some of which are derived from user-provided keywords; filtering the set of domain names based on matching the domains to most-often used search terms by consumers; automatically submitting domain names for purchase; applying a template to the web domain related pages; and inserting content in those pages.
“The domain name industry continues to grow, with the number of domain names registered worldwide expected to top 305 million by 20181,” said Heath Clarke, Local Corporation chairman and chief executive officer. “This method is already being used as part of our Launch by Local SMB fulfillment platform and forms the basis for our site expansion into lead generation verticals. We’ve spent years developing our intellectual property portfolio, and we’re pleased that this key patent has issued.”
This is the eleventh patent issued to the company and was part of the original OCTANE360 platform and asset acquisition in July 2010.

Local Corp had reached about 105 millon Monthly Unique Visitors in Q1/2013 after my estimates: About 75 million about the flagship-site and about 30 million from the network.

ist Wasser auf die Mühlen von Local Corp:

"Over the next five years, we expect digital advertising to grow from ~20% to 35% of worldwide advertising. During this period, digital advertising revenues will grow at a 16% CAGR (compared to 4% for overall global advertising) [...] we expect Global eCommerce to more than double and in the US alone that eCommerce will go from 7.7% of retail sales to almost 14% of retail sales [...] we expect online travel spend to grow from 34% to 40% of the overall global travel market. During this period, online travel revenues will grow at a 9.5% CAGR [...] continued growth in global Internet users (50%+ over the next 5 years); proliferation of mobile computing devices on a global scale (5b smartphones & 1b tablets to be sold over next 4 years); an upward shift in time spent on desktop/mobile Internet devices (and away from more traditional devices) for the consumption of goods/services (steady growth led by mobile in the US & at least tripling globally over the next 5 years); improvement in bandwidth speeds on wired/wireless networks globally (1GB wired network communities & 4G global wireless deployments)."

auf Yahoo unterzubringen, wird mir aus mir schon erklärlichen Gründen verwehrt, die allerdings nicht mit dem Disclaimer zu tun haben (nur die fünf Worte Überschrift sind von mir, der Rest ist ein Ausschnitt aus einem Filing an die SEC):

Fifteenth calendar day is tomorrow

NT 10-K
LOCAL CORP filed this Form NT 10-K on 03/19/2013
Entire Document
PART II — RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate)

(a) The reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense;

(b) The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q or subject distribution report on Form 10-D, or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and

(c) The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.


PART III — NARRATIVE

State below in reasonable detail why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-SAR, N-CSR, or the transition report or portion thereof, could not be filed within the prescribed time period.

Local Corporation (the “Registrant”) has determined that it is unable to file its Annual Report on Form 10-K for the year ended December 31, 2012 (the “Form 10-K) by the prescribed date without unreasonable effort or expense. The reason for the delay is to allow the Registrant additional time to gather information required for an accurate and full completion of the Annual Report on Form 10-K. The filing delay is not the result of the need to restate any prior period financial results. The Registrant will file the Form 10-K within the additional time allowed by the Form 12b-25.

We provide our search results to consumers who are searching online for goods and services from local businesses. Our search results consist primarily of local business listings that we aggregate, index and syndicate using our sophisticated technology platform. We provide our search results to our flagship website and other proprietary websites (“Owned and Operated” or “O&O”) and to a network of over 1,200 other websites that rely on our search syndication services to provide local search results to their own users (“Network”). We generate revenue from a variety of ad units we place alongside our search results, which include pay-per-click, pay-per-call, and display (banner) ad units. We also provide ad products for small and medium sized businesses (“SMBs”), daily deals to our email subscribers and product search services to third-parties.

The Local Search Market
According to BIA/Kelsey, the U.S. online advertising is an approximately $42 billion a year industry. “Local search,” that is, searches for products, services and businesses within a geographic region is an increasingly significant segment of the online advertising industry. Local search allows consumers to search for local businesses’ products or services by including geographic area, zip code, city and other geographically targeted search parameters in their search requests – such as entering “florists in Irvine, CA.” According to a September 2012 study, BIA/Kelsey estimates that the local search market in the United States will grow from $6.1 billion in 2011, to $13.4 billion by 2016.

Why Local Search Matters
Consumers who conduct local searches on the Internet (“local searchers”) tend to convert into buying customers at a higher rate than other types of Internet users. As a result, advertisers often pay a significant premium to place their ads in front of local searchers on websites like Local.com or our Network partner websites. Additionally, local small and medium-sized businesses that would not normally compete at the national level for advertising opportunities are increasingly engaging in and competing for local advertising opportunities, including local search, to promote their products and services.

waren zu niedrig, wie man das den folgenden Zahlen aus dem 10K für 2012 entnehmen kann:

Excellent informations about the reach:

Our principal products include our flagship-website, which reaches approximately 20 million monthly unique visitors (“MUVs”) each month; our search syndication services, which provide either hosted business or product directories as well as XML feed solutions to a network of over 1,200 other websites, which reach approximately 12 million MUVs; our SMB solutions, which provides approximately 10,000 SMBs with various subscription ad products which we sell via our channel partners or directly to small businesses; and our Spreebird daily deals service, which provides over 200,000 email subscribers with daily deals in the southern California market.

und ich meinen Bestand (nicht in diesen Dimensionen zur Nachahmung empfohlen) inzwischen auf 74.200 Stück erhöht habe:

37 million Monthly Unique Visitors and a market-cap of 38 million are a joke.

But best of all against the numbers in 20112: Flagship-Site of Local Corp: Monthly Unique Visitors increased 39.8% in first both month of 2013 against the same period of 2012

Compare between 2-month-period January/February 2013 with same period in 2012:

01/2012 = 18,745,778 Monthly Unique Visitors
02/2012 = 17,323,693 Monthly Unique Visitors
That are together in 01/2012 and 02/2012 = 36,069,471 Monthly Unique Visitors.

01/2013 = 26,410,927 Monthly Unique Visitors
02/2013 = 24,017,605 Monthly Unique Visitors
That are together in 01/2013 and 02/2013 = 50,428,532 Monthly Unique Visitors

And the result is that we now have  Flagship-Site of Local Corp: Monthly Unique Visitors increased 39.8% in first both month of 2013 against the same period of 2012

Compare between 2-month-period January/February 2013 with same period in 2012:

01/2012 = 18,745,778 Monthly Unique Visitors
02/2012 = 17,323,693 Monthly Unique Visitors
That are together in 01/2012 and 02/2012 = 36,069,471 Monthly Unique Visitors.

01/2013 = 26,410,927 Monthly Unique Visitors
02/2013 = 24,017,605 Monthly Unique Visitors
That are together in 01/2013 and 02/2013 = 50,428,532 Monthly Unique Visitors

And the result is, that we now have approximately 25 million monthly unique visitors (“MUVs”) each month frrom the flagshipsite together with 12 million from the network = 37 million Monthly Unique Visitors.

We have developed our intellectual property over many years, and today we consider ourselves experts in the areas of local search, search engine marketing, search engine optimization, search syndication/analysis and reporting at large scale, internet indexing, product indexing and email marketing. We have applied for over twenty patents and have been issued twelve.

We manage our various products and services in two main divisions: Consumer Properties, which consists of our O&O business, our Network and our Spreebird business; and Business Solutions, which manages the development and sale of our SMB products. Our Consumer Properties generates about 97% of our revenue and our Business Solutions represents the remainder. Within Consumer Properties, O&O consisting of our flagship website is our largest revenue source at 71% and our Network revenue 21 is our most profitable revenue source. Our Spreebird revenues are the balance of Consumer Properties revenues. Within Business Solutions, approximately 7,000 of our SMB customers are the result of the sale of our products by our channel partners, and the balance is from our own direct sales efforts. At the beginning

services.corporate-ir.net/SEC/...0aW9uXzEwS18yMDEzMDQwMi5ydGY=

auf den niedrigen Kassenbestand - andererseits werden in allen 10K-Berichten die Risiken beschrieben.

beschrieben und im 10 K müssen logischerweise auch die Gefahren der dort angeführten Alternativen aufgezeigt werden:

Um es auf einen allgemeineren Nenner zu bringen:

Local Corporation Reports Preliminary First Quarter 2013 Results
Company reports positive cash flow from operations one quarter earlier than forecasted

finance.yahoo.com/news/...rts-preliminary-first-113000902.html

ein Quartal früher, habe ich ja x-mal gepostet - und für mich war das eigentlich eine Selbstverständlichkeit, dass es so kommt. Beim Umsatz hatte ich angesichts des Anstiegs der Monthly Unique Visitors mit etwas mehr gerechnet.

Based on preliminary results, the company reports first quarter revenue of approximately $21.7 million, up 4 percent from the prior quarter. In addition, the company reports positive cash provided by operating activities for the first quarter 2013, one quarter earlier than forecasted.

Getrieben von unzählingen Falschmeldungen, die seltsamerweise von der SEC ignoriert werden, war die Kulisse offensichtlich pessimistischer, denn die Kurse steigen heute.

der Monthly Unique Visitors "nur" auf 21,7 Millionen gestiegen ist, hängt vermutlich mit den niedrigeren Erlösen pro 1000  User zusammen:

Periodically traffic providers will make changes to their policies and guidelines. These changes could impact both our advertising campaigns to
purchase traffic and the monetization of our search results pages. During October 2012, our largest traffic provider made certain changes to their policies and
guidelines. Due to these changes we have seen a reduction in both traffic and monetization, which had a negative impact on our fourth quarter of fiscal 2012
revenue and results of operations. While we expect to grow our O&O revenue from the fourth quarter of fiscal 2012 run rate, we do expect fiscal 2013 O&O
revenue to be lower than 2012. We also expect changes from this advertising partner in June 2013 related to bidding for mobile and desktop advertising
campaigns, which may have a negative impact on our traffic and monetization of such traffic. We continue to work closely with this traffic provider to refine
our traffic acquisition approach and user experience on our search results pages.


RKV
Year ended December 31, 2011:
First quarter $211
Second quarter $194
Third quarter $254
Fourth quarter $ 332
Full year $ 248

Year ended December 31, 2012:
First quarter $ 285
Second quarter $299
Third quarter $ 276
Fourth quarter $ 230
Full year $ 270

Da lag man letztes Jahre mit $285 pro 1.000 und jetzt dürfte man nur in etwa auf der Höhe des vierten Quartals gelegen haben ($230), wenn überhaupt, denn der mobile traffic erhöht zwar die User-Zahlen, aber die Erlöse pro 1.000 sind bei mobile niedriger oder noch niedriger.

“soccer moms”), a demographic that is deemed by many to be highly desirable because they generally have responsibility for 89% of bank accounts,
80% of healthcare decisions, and 50% of do-it-yourself projects and consumer product purchases. We designed the utility of our website to appeal to
this group of targeted users.

• Targeted Advertising. We believe that search-based advertising delivers a more relevant list of businesses, products and services for our users
because advertisers generally only pay for keywords, categories and regions that are related to the products and services they offer. By providing
access to our
3
Table of Contents
users via performance, display and subscription ad units, businesses can target consumers at the exact time a consumer has demonstrated an
interest in what that business has to offer. As a result of our core demographic, we believe that local and commercial searches performed on
Local.com tend to convert into buying customers at a higher rate than many other types of search traffic. As a consequence, there is competition from
third-parties to place their advertiser listings on our website, which along with our direct advertisers and growing local display advertising offerings
drives monetization of our traffic. We believe that our users’ propensity to buy correlates with the value of our traffic, and explains, in part, why
Local.com monetizes its search traffic at higher levels than other types of search traffic.

services.corporate-ir.net/SEC/...0aW9uXzEwS18yMDEzMDQwMi5ydGY=

We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats. Our strategy for pursuing this opportunity includes the following key components:

• Increase growth drivers

Key to driving our growth is: the expansion of both our reach (the number of MUVs we serve) and the monetization of that reach (how much ad revenue we generate from those users); and by increasing the number of SMB customers using our platform.


• Diversify product offerings

In 2010 and 2011, we took steps to diversify our revenue sources, while maintaining our focus on local offerings through the acquisition of: Octane360, which serves as the technology platform for many of our SMB ad products, in the third quarter of 2010; Krillion, which provides near-real-time product and inventory information; and SMG in mid-2011. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.

Rahmen ganz ordentlich:

Big Deals aof Spreebird

iPhone 4/4s & 5 Running Armband
$10 for One iPhone 4/4s & 5 Running Armband ($49 Value)
Shipping & Handling Included!
Time Remaining
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Angels Baseball (MLB)
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Value $19
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Deal Partner Travelzoo

Fountain Valley Skating Center - Fountain Valley
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Gentleman Sportfishing
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BotoLift Wrinkle Eraser Pens
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OEX Dive & Kayak
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The Nail Club - Mission Viejo
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Marina del Rey Sportfishing
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$15 for Weekend Pass to 20th Annual Santa Clarita Cowboy Festival, April 20 & 21st, 2013 OR $8 for a Two-Day Child Pass for ages 12 and under (up to $45 value)
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74 Bought
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iPad 2, 3, 4 or Mini Case
$15 for One iPad 2, 3, 4 OR Mini Case ($50 Value)
Over 100 Unique Cases to Choose From!
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67 Bought
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JP's Surf Camp - San Clemente
$99 for Private Surf Lesson for Two from JP's Surf Camp ($200 Value)
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 The Sofia Hotel
$119 -- San Diego: Gaslamp Quarter Escape, incl. Weekends
Value $287
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389 Bought
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Forest Suites Resort
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36 Bought
32 GB Key Shaped USB Drive
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1500 Thread Count Sheet Set
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Wall Dock & USB Adapter for iPhone & iPod
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134 Bought
Zipline Bluetooth Headset
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Neon Sports Bras
$29 for 6-Pack of Neon Sports Bras in Assorted Colors ($90 Value)
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On-the-Go Bluetooth Speaker
$28 for One On-the-Go Mini Bluetooth Speaker ($99 Value)
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from 10K: ".......... and our Spreebird daily deals service, which provides over 200,000 email subscribers with daily deals in the southern California market."