Kanakaris Wireless, The Fortino Group, Join Forces to Launch National Marketing Campaign Unique Partnership Leverages
the Best in Technology Innovation And Strategic, Exciting Public Relations Capabilities
THURSDAY, JUNE 08, 2000 8:54 AM
- PRNewswire
LOS ANGELES, Jun 8, 2000 /PRNewswire via COMTEX/ -- Kanakaris Wireless (OTCBulletinBoard:KKRS), the world's leader in full-length motion picture
and book delivery through the Internet, today announced that it has retained world-renown public relations, marketing, and communications expert
Michael Fortino, and his company, The Fortino Group, Inc., to embark on an aggressive marketing and public relations campaign.
According to CEO and President Alex Kanakaris, Fortino's innate ability to generate excitement about timely issues, while remaining focused on
shareholder benefits and strategic company growth will result in new industry benchmarks. Kanakaris said the timing of this partnership couldn't be better,
considering the company's recent activity and dynamic plan for 2000.
"Michael's presence will provide a real boost to our company's overall mission, which is delivering to the market the most exciting and dense online
media," Kanakaris said. "With him guiding our publicity and marketing efforts, we can be even more focused on our technology, customers, and
shareholders. Considering the groundwork we have laid in the past few years and the projects we are preparing to release, the relationship between
Kanakaris and Fortino is going to excite a lot of people."
Fortino has appeared on the front page of USA Today, was quoted in TIME and Newsweek, featured in The Wall Street Journal, and interviewed on
every national news network including Good Morning America and The Tonight Show with Jay Leno. In addition to his mastery of publicity and client
promotion, he is in demand worldwide as a speaker who specializes in time management, trends, and the impact of technology on our lives.
In the past few weeks, Kanakaris has leveraged Fortino's talent to release WordPop.com at the Book Expo America show in Chicago, as well as the
highly innovative WEAR(TM) technology at CinemaPop.com. As a result, Kanakaris has received considerable international exposure and has generated
significant interest from online advertisers and potential technology partners.
Additionally, the exposure and substantive business contacts from Fortino's efforts have played a major part in Kanakaris' dramatic stock increases during
the past week. The goal now, Kanakaris said, is to maintain this momentum. As a result, Fortino's immediate plan is to refine the Kanakaris message,
strengthen its national brand, and make the company a household name.
About Kanakaris Wireless:
Kanakaris Wireless, www.kanakaris.com, is the world leader in multiple- bandwidth Internet creation and delivery of full-length motion pictures, books and
multimedia. Media Relations: Michael Fortino, The Fortino Group, 412-322-2271; Investor Relations: Colby Marceau, 714-444-0560.
This news release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 (the "Act"). In particular
when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act and are subject to risks and uncertainties, and actual results could differ
materially form those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions,
competitive factors, the ability to successfully complete additional financings, and other risks.
SOURCE Kanakaris Wireless; The Fortino Group
