Jeep® 4x4s Stretch for 10 Miles During Jeep Beach Parade in Daytona Beach

AUBURN HILLS, Mich., May 2, 2024

• More than 10,000 Jeep® 4x4s took part in the 16-mile-long Jeep Beach Parade on Sunday morning, April 28
• 40,000-plus Jeep vehicles attended the Volusia County 10-day event from April 19-28
• Attendance up over last year's event size of 230,000-plus, final numbers expected next week; vendor show and parking at event is the largest ever
• Making an appearance on the beach were Easter Jeep Safari concepts from Jeep brand and Jeep Performance Parts (JPP) by Mopar: 2024 Jeep Willys Dispatcher Concept, 2024 Jeep Wrangler LowDown Concept and the 2024 Jeep Gladiator Rubicon High Top Concept
• Jeep Beach has donated more than $4 million to local charities through event's weeklong fundraising efforts through the years

The Jeep® brand joined owners and fans from across the nation to celebrate the 21st anniversary of Jeep Beach at Daytona Beach, April 19-28, for a week of unparalleled open-air freedom and fun in the sun. The event's attendance surpassed last year's event and saw approximately 40,000-plus Jeep 4x4s join the highly anticipated annual 10-day event. The Jeep Beach celebratory parade on Sunday morning, April 28, stretched for over 10 miles and included more than 10,000 Jeep SUVs.

"Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another milestone year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade," said Bill Peffer, senior vice president and head of Jeep brand – North America. "The Jeep 4x4s and their owners celebrating the event showed up in force, each as unique and devoted to the brand as the next, and stretched an incredible 10 miles long along the parade route."

In addition to the finale parade event on Sunday, April 28 during the weeklong event, fans were also able to ride the Jeep obstacle course at the start/finish line of the Daytona International Speedway with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon.

Jeep Beach has donated more than $4 million to local charities through fundraising efforts over the years. All proceeds raised are distributed to charities throughout Central Florida counties. Jeep Beach has supported more than 150 non-profit organizations.

For additional information about the latest Jeep brand lineup, visit www.jeep.com.