Verizon unveils new Media Platform features at IBC 2019

LOS ANGELES, Sept. 05, 2019 (GLOBE NEWSWIRE) -- Verizon Media will debut advanced capabilities for delivery optimization, ad performance visibility, content personalization and blackout control on its Media Platform at IBC 2019 (Stand 5.B64). With these enhanced offerings, Verizon Media can deliver personalized, TV-like experiences to viewers on one of the largest and most reliable streaming networks.

Smartplay: Stream Routing

Verizon Smartplay: Stream Routing delivers video traffic over multiple content delivery networks (CDNs), benefiting viewers with faster startup times and reduced rebuffering, resulting in a high quality viewing experience. New for IBC 2019, Smartplay: Stream Routing uses Verizon Media’s server and client side performance data from across its global network and device distribution to dynamically deliver traffic. If one network experiences an outage, traffic can be automatically re-routed, protecting broadcasters against catastrophic network issues.

“We enable broadcasters and content providers to more confidently deliver the best quality to viewers wherever they are in the world,” said Ariff Sidi, Chief Product Officer, Verizon Media. “Our Smartplay solution is entirely CDN-agnostic, meaning that decisions about how to route traffic are made purely on performance metrics. This means you can be sure your audiences will always get the best possible experience.”

Ad Server Debug

Verizon Media’s enhanced Ad Server Debug empowers content owners with end-to-end visibility into the ad insertion process, highlighting errors, timeouts, and tracking issues. The technology automatically collects and stores data on every ad transaction, including response times and timeouts from 3rd party ad servers. Comprehensive, session-level data can be stored up to 14 days, so there’s never a lack of data for in-depth troubleshooting and analysis.

Sidi added, “Broadcasters and content creators have the ability to deliver personalized streams for every viewer but, until now, fragmented and evolving industry standards around OTT advertising have made it difficult to get a clear view of what’s actually going on during the ad insertion process. Ad Server Debug changes this by delivering far greater transparency and insight into how ads are delivered, enabling service providers to improve the quality of experience for millions of viewers worldwide.”

Smartplay Content Targeting

Smartplay Content Targeting delivers TV-like quality video streams that are ultra-personalized via manifest manipulation technology. Blackouts require content distributors to restrict content based on a viewer’s location or device type, and to keep the audience engaged, broadcasters must deliver alternative content during these blackouts (rather than a static slate message that risks the loss of viewers). Within the simple UI, customers can schedule blackouts ahead of time and plan the distribution of personalized content to better control the viewer’s experience. They create audiences, build rulesets, and then simply apply these criteria to the assets that matter. The Verizon Media Platform also supports scheduling through our API or by uploading a CSV.