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RYU Apparel Celebrates Its 6-Year Anniversary with In-Store Event and a Look Back at Key Highlights and What's Next

PR Newswire

VANCOUVER, BC, Nov. 24, 2021 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the "Company"), creator of award-winning urban athletic apparel, is proud to celebrate their six-year anniversary with annual in-store shopping event – a tradition RYU has kept up since inception.

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In conjunction with the anniversary event as well as the beginning of the holiday shopping season, RYU is revamping its instore customer experience to make gift purchases effortless for those who embrace fitness, performance, and movement in their daily lives. 

  • Specially-branded uniforms and gear for the Canada Skateboard National Team to represent their country at the Tokyo Olympics, plus a limited-edition run of hoodies and t-shirts for the public
  • Official high performance apparel sponsor for the NFL Alumni Academy, including exclusive training gear and branded streetwear for athletes and coaches
  • Influencer campaign and exclusive branded collection with The Wall Trainer, makers of total-body workout machines
Additionally, RYU launched their first printed catalogue earlier this month, with distribution to households across the U.S. The catalog program drove a 407% USD increase vs. the same period the previous year. Further, combined ecommerce sales are up 116% increase vs. the same period the previous year. This new sales and marketing channel, which is part of their four-pillar growth strategy, creates an additional touchpoint for existing customers while expanding their reach to new audiences.

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Quelle: PR Newswire