Ad hoc-Mitteilungen

MyPhotoAlbum Inc.

Product Launch 
MyPhotoAlbum and Kodak Announce Strategic Partnership 
Announcement transmitted by DGAP - a company of EquityStory AG. 
The issuer is solely responsible for the content of this announcement.
MyPhotoAlbum and Kodak Announce Strategic Partnership to Deliver a Comprehensive Consumer Imaging and Photofinishing Solution New York, NY July 8, 2008: (Symbol 'FCT'), formerly Inc., a premium online photo sharing service, and Qualex, Inc., a wholly owned subsidiary of Eastman Kodak Company, today announced a relationship to make KODAK-branded products available to MyPhotoAlbum customers. 'This strategic relationship leverages MyPhotoAlbum’s position in the market providing custom online photo sharing methods with Qualex’s highest quality photo products and services, said Mark DeSimone, Qualex President. Qualex is an innovative, full-service imaging company and we are pleased that MyPhotoAlbum has chosen to form an alliance with our company.' Under this agreement, Qualex will add MyPhotoAlbum to its existing digital print production customer base, and MyPhotoAlbum will offer a wide range of existing and next generation photo products and services. Premium quality KODAK ROYAL Digital Paper will be used for all digital and film print production moving forward. The agreement also allows MyPhotoAlbum customers to benefit from Qualex’s best practices for customer fulfillment and product delivery, and provides MyPhotoAlbum with marketing support. 'Qualex has provided a full suite of photo products and fulfillment services enabling MyPhotoAlbum to aggressively compete with the largest online consumer photo service companies in the industry. Our unique online customization services combined with Kodak’s extensive product offering, positions us well for growth over the next several years. The new relationship reflects MyPhotoAlbum’s growing position in the North American consumer photo industry. By working closely with Qualex, we will gain immensely from a relationship with one of the largest wholesale photo finishers, their marketing support and the power of the Kodak brand,' said Peter Macnee, MyPhotoAlbum President and CEO. About MyPhotoAlbum MyPhotoAlbum, Inc. is a photo sharing service offering the most extensive features for creating highly-unique, personalized online photo albums and photo keepsakes. By taking the online photo experience beyond ordinary uploading and printing, MyPhotoAlbum makes it easy and fun for everyone to share and store photos within their own distinctive style and personality. MyPhotoAlbum was founded in 2004 and is operated by a creative team passionate about helping people get the most out of their digital photo and video memories. About Qualex Qualex Inc. is one of the largest wholesale photofinishing companies in the world. Qualex offers traditional print and digital output solutions by operating a large network of commercial labs throughout the United States and Canada. The company is a wholly owned subsidiary of Eastman Kodak Company and is headquartered in Durham, NC. Qualex and Kodak are continuously researching, designing, and implementing innovative output technologies that allow consumers to enjoy their pictures and images in ways never before imagined.More information about Eastman Kodak Company is available at Kodak is a trademark of Eastman Kodak Company. CONTACT: Peter Macnee 212-981-8624 Contact: Contact: Peter Macnee President & CEO +1-212-981-8624 (c)DGAP 09.07.2008
Language: English Issuer: 322 8th Avenue, Suite 701 10001 New York, NY Vereinigte Staaten von Amerika Phone: +1 212 981-8600 Fax: +1 212 981-8125 E-mail: Internet: ISIN: US34969P1021 WKN: 919383 Listed: Regulierter Markt in Frankfurt (General Standard); Freiverkehr in Hannover, Düsseldorf, Stuttgart End of News DGAP News-Service

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