Lay's And Dreamworks Animation's "Trolls World Tour" Come Together In Perfect Harmony To Debut Limited-Edition Lay's Poppables

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PR Newswire

PLANO, Texas, March 11, 2020

PLANO, Texas, March 11, 2020 /PRNewswire/ -- Fans of DreamWorks Animation's global smash Trolls franchise don't have to wait until next month's highly anticipated release of the new movie Trolls World Tour to see their favorite characters from the films. Starting today, fans can find their favorite Trolls characters –Poppy, Branch, and friends at a snack aisle near them before the Trolls hit the big screen on April 10, 2020 – through a new rockin' collaboration between Lay's® Poppables™ and DreamWorks Animation's Trolls World Tour. The new limited-edition Lay's Poppables feature five beloved characters from the upcoming film – serving as this season's must-have movie snack for Trolls fans to enjoy.

To celebrate the sequel, each limited-edition bag of Lay's Poppables gives fans a chance to instantly win a pair of tickets to see Trolls World Tour in theaters – with one grand-prize winner receiving their very own "World Tour" of six musical festivals across the county. To enter the sweepstakes for the Musical World Tour and the chance to win a free pair of movie tickets, fans can visit Poppables.com now through May 15, submit the on-pack code from any participating bag of Lay's Poppables, and learn about more ways to enter for a chance to win.

"Lay's Poppables' airy crunch and colorful packaging already perfectly match the vibrant world of the 'Trolls' films, so we wanted to bring both worlds together to create a fun experience for our fans," said Sadira Furlow, vice president of marketing at PepsiCo. "We know how much they love the 'Trolls' franchise so we're excited to transform our look in the snack aisle and offer exclusive prizes to help them immerse themselves in the 'Trolls' universe ahead of the premiere."

Trolls fans can collect their favorite characters across five Lay's Poppables flavor varieties: Lay's Poppables Sea Salt featuring Poppy, Lay's Poppables Sea Salt & Vinegar featuring Branch, Lay's Poppables Creamy Jalapeño featuring Tiny Diamond, Lay's Poppables Honey BBQ featuring Barb, and Lay's Poppables White Cheddar featuring Delta Dawn. The specially-marked bags will be available at retailers nationwide for $3.79. To learn more, fans can visit Poppables.com.

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

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About Trolls World Tour
Anna Kendrick and Justin Timberlake return in Trolls World Tour, an all-star sequel to DreamWorks Animation's 2016 musical hit. In an adventure that will take them well beyond what they've known before, Poppy (Kendrick) and Branch (Timberlake) discover that they are but one of six different Trolls tribes scattered over six different lands and devoted to six different kinds of music: Funk, Country, Techno, Classical, Pop and Rock. Their world is about to get a lot bigger and a whole lot louder.

A member of hard-rock royalty, Queen Barb (Rachel Bloom), aided by her father King Thrash (Ozzy Osbourne), wants to destroy all other kinds of music to let rock reign supreme. With the fate of the world at stake, Poppy and Branch, along with their friends — Biggie (James Corden), Chenille (Caroline Hjelt), Satin (Aino Jawo), Cooper (Ron Funches) and Guy Diamond (Kunal Nayyar) — set out to visit all the other lands to unify the Trolls in harmony against Barb, who's looking to upstage them all.

Cast as members of the different musical tribes is one of the largest, and most acclaimed, groups of musical talent ever assembled for an animated film. From the land of Funk are Mary J. Blige, George Clinton and Anderson .Paak. Representing Country is Kelly Clarkson as Delta Dawn, with Sam Rockwell as Hickory and Flula Borg as Dickory. J Balvin brings Reggaeton, while Ester Dean adds to the Pop tribe. Anthony Ramos brings the beat in Techno and Jamie Dornan covers smooth jazz. World-renowned conductor and violinist Gustavo Dudamel appears as Trollzart and Charlyne Yi as Pennywhistle from the land of Classical. And Kenan Thompson raps as a newborn Troll named Tiny Diamond.

About DreamWorks Animation
DreamWorks Animation (DWA), a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company's deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DWA's feature film heritage includes many of the world's most beloved characters and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby, and have amassed more than $15 billion in global box office receipts. DreamWorks Animation's television business has quickly become one of the world's leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries. Creating a diverse array of original content in a variety of formats and delivering deep, fully immersive worlds served up with compelling characters, the prolific studio has garnered 25 Emmy awards since inception in 2013.

About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a division of Comcast Corporation.

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