PR Newswire
SUNNYVALE, Calif., July 14, 2020
SUNNYVALE, Calif., July 14, 2020 /PRNewswire/ -- Google Cloud today announced that The Procter & Gamble Company (NYSE:PG) has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers.
In its more than 180 years, P&G has been at the forefront of innovation. P&G is now modernizing and integrating consumer, brand, and media data using cutting-edge cloud technology to deliver the next generation of consumer goods. Examples of how P&G is leveraging data to create superior consumer experiences include:
P&G is migrating the company's first- and third-party consumer data from an on-premise solution to Google's cloud platform, and integrating them into an enterprise data and analytics data lake architecture, which will then use Google Cloud's BigQuery for real-time insights. By combining previously siloed data and using advanced analytics, Google Cloud will help create a 360-degree view of P&G's business across all of its channels, ultimately helping the CPG leader create seamless experiences for consumers.
Key components to the expanded partnership include:
"Connected devices offer new opportunities to provide actionable insights directly to consumers around their everyday habits," said Rob Enslin, President, Google Cloud. "We're thrilled to work with P&G to help them use the cloud and our deep portfolio of machine learning and analytics solutions to create more personalized experiences."
"We're always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more," says Vittorio Cretella, CIO, Procter & Gamble. "As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way."
About Google Cloud: Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google's cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.
About Procter & Gamble: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
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SOURCE Google Cloud
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