PR Newswire
PLANO, Texas, May 19, 2020
PLANO, Texas, May 19, 2020 /PRNewswire/ -- As Memorial Day – the unofficial kickoff to summer – approaches, the majority of Americans – 86 percent – anticipate their summers will be different compared to last year in light of the COVID-19 pandemic.
Given that, Frito-Lay, maker of many of America's favorite snack foods, issued the latest edition of its U.S. Snack Index, finding snacks remain essential to summer, but with consumers increasingly buying through new channels and eating snacks differently than ever before. From minimal travel and socially distanced gatherings, to when, where and how consumers shop for snacks – consumer behavior is likely to have a lasting impact on the months ahead.
"Since the onset of the pandemic – what we eat, where we buy, and how we engage with one another has shifted dramatically – and we've had to reorient our business to address this," said Steven Williams, CEO, PepsiCo Foods North America. "Our ability to remain agile at the most critical time has enabled us to successfully meet consumer demand."
Additional market trends and U.S. Snack Index highlights show:
Summer gatherings evolve, but snacks are still a welcome guest.
As people continue looking for some level of normalcy, many are turning to snacking.
Although there are many differences this year – favorite snacks are a mainstay and are seeing more demand.
Many are trying new snacks during the pandemic, with variety and convenience helping in how they make their snack choices.
Purchasing snacks online is on the rise, with younger and higher income Americans more likely to try eCommerce, including choosing to buy online from retailers via "Click and Collect" and pick-up curbside.
Snack availability, demand lead to new direct-to-consumer channels.
"While summer may be a very different experience for Americans this year, we expect Frito-Lay snacks will be there for consumers in new moments of enjoyment and togetherness," Williams added. "Our continued focus has been creating smiles with our snacks, even during these challenging times."
For more information, visit: FritoLay.com/SnackIndex.
1Survey Methodology
This poll was conducted by Morning Consult between May 1-4, 2020 among a national sample of 2,200 Adults. The interviews were conducted online, and the data were weighted to approximate a target sample of Adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
About Frito-Lay North America
Frito-Lay North America is the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America
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