BASF Canada and Bullfrog Power launch documentary on Circular Economy to educate Canadians on a more efficient resource management system

MISSISSAUGA, ON, May 4, 2021

• "The Afterlife of Waste" features stakeholders like BASF Canada, Chemistry Industry Association of Canada, Club Coffee, Deloitte, Ecosafe, Loblaw Companies Limited, London Drugs, Sodexo, the Circular Economy Innovation Council, ZooShare Biogas, and TerraCycle

MISSISSAUGA, ON, May 4, 2021 /CNW/ - BASF Canada and Bullfrog Power have partnered to produce "The Afterlife of Waste", a documentary on the topic of the circular economy. The informational project aims to educate Canadians on a more efficient resource management system and position circular economy as a key component to capturing the value of plastic waste.

"The Afterlife of Waste", a collaborative project featuring different industry stakeholders, looks at the current challenges of plastic waste management in Canada, and positions the circular economy concept as one of the solutions to reduce its impact.

"Transitioning from a linear 'take – make –waste' approach to a circular approach that uses waste as an input to produce new products is central in policy, industry and societal discussions in recent years," said Amy Sandhu, Head of Sustainability and Government Relations at BASF Canada. "Innovations from the chemical industry are crucial to this transformation and that is why, at BASF, we are currently driving forward numerous innovation projects for the circular economy. However, we acknowledge that in order to close the loop, a circular economy business model needs to be adopted by the whole value chain, and that collaborative approach is what we have tried to convey in this documentary."

The documentary explores the additional benefits that a circular approach brings from the perspective of  producers, retailers, consumers, post-consumers and regulators. Relevant industry players such as BASF Canada, Chemistry Industry Association of Canada (CIAC), Club Coffee, Deloitte, Ecosafe, Loblaw Companies Limited, London Drugs, Sodexo, the Circular Economy Innovation Council, ZooShare Biogas, and TerraCycle are featured in this project representing the different stages of the value chain.

"Energy is a material input in any production or waste system, just like paper, plastic, or water. Bullfrog Power's goal is to transition our energy systems to clean, renewable sources—and in doing so, we can reduce the impact of entire value chains. But as "The Afterlife of Waste" shows, energy can also be an output, allowing us to extract energy resources from the waste that currently ends up in landfills or ecosystems," said Suha Jethalal, General Manager at Bullfrog Power. "Moving to a circular economy, like shifting to 100% renewable energy, is a challenge we need to take on as a global community."

"The Afterlife of Waste" will be officially launched in Fall 2021. To learn more about this documentary visit https://theafterlifeofwaste.com