Crypto, AR, OTT and more: Talking about Innovation with Felipe Ribbe of Atlético Mineiro | Part 2
Felipe Ribbe de Vasconcellos is Head of Innovation at the Brazilian club Atlético Mineiro.
In this extensive interview he speaks about the recent developments at CAM
"AR is another topic you are already using in your app. Do you earn money with it yet or is it still in the stage of experimenting?
We have a partnership with ImagineAR, a Canadian company, and since last July we have a permanent AR feature on our app. We started with just a fan engagement tool, a really cool one. Fans can take pictures and shoot videos with our players and mascot, the quality is impressive, thanks to the amazing technology that ImagineAR provides, and the great work done by Sportheca, our app developer, to integrate their technology on our application..."
"Do you already have plans to monetize AR?
Yes, definitely. We want to show brands that AR can be a very good way for them to activate sponsorships. With the fan engagement tool that we have today we can do that, but we also think about doing things like scavenger hunts powered by a brand or doing some offline to online initiatives. Imagine that youre walking in the street and you see a brand logo; you open our app, point your camera to it and you unlock a discount coupon, for example. There are many ways that we can monetize AR, but first we need to educate the market, fans and brands..."
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Link zum gesamten Interview:
www.footballbusinessinside.com/...-of-atletico-mineiro-part-2