The Office for National Statistics (ONS) Leverages GovDelivery Network to Reach and Engage More People
Montag, 28.10.2013 10:05 von DGAP
GovDelivery
28.10.2013 10:00
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ONS Achieves 500% Increase in Subscribers by Joining GovDelivery Network and
Applying GovDelivery Best Practices
LONDON, 2013-10-28 10:00 CET (GLOBE NEWSWIRE) --
GovDelivery announced that the Office for National Statistics (ONS) has
reported outstanding subscriber growth and engagement after implementing
GovDelivery's digital communications platform and connecting to the GovDelivery
Network. Facing challenges in attracting new stakeholders, the ONS implemented
the GovDelivery platform to drive awareness of the statistics it produces to
stakeholders throughout the UK.
Initially using a private sector email alerting company, ONS was not satisfied
with the results of its outreach efforts. ONS then turned to GovDelivery, which
offered dramatic referral power through its Network as well as proven best
practices in audience building. Halfway through its six-month pilot, ONS has
already increased its following by over 500%, growing its audience from 1,000
to more than 5,500 subscribers.
'We engaged GovDelivery to help us get more stakeholders to sign up for
alerts,' said Robert Chambers, Digital Content Manager, ONS. 'In just a short
time, the GovDelivery Network has become invaluable in helping us build a
following, which is critical to our success. The more subscribers we have, the
more we will increase awareness of our outputs and traffic to the website,
which goes a long way in managing our reputation. GovDelivery has proven to be
an excellent partner in helping us achieve our goals.'
The GovDelivery Network currently connects more than 60 local and central
government authorities, and with more than 2.5 million UK subscribers
connecting to government through GovDelivery, access to the Network boosts an
organisation's outreach dramatically.
'As we saw the subscriber numbers grow almost instantaneously, we knew that the
GovDelivery platform could easily help us achieve the outreach we wanted. With
the Network, we could gain subscribers without doing anything. We quickly moved
forward to secure a full contract even before our six-month pilot ended,' noted
Alison Davies, Web Analytics Manager and GovDelivery administrator, ONS.
'We congratulate ONS on its commitment to connecting with stakeholders and the
outstanding results it has achieved to date in growing its audience,' said Dave
Worsell, Director of Government Solutions at GovDelivery. 'We're proud to
continue to help government agencies leverage the power of digital
communications to reach more people, more effectively and efficiently than ever
before.'
To learn more about how ONS is realising excellent results through the
GovDelivery Network, read the full success story at
http://govdelivery.co.uk/pdfs/SS_ONS_UK.pdf.
About the Office for National Statistics (ONS)
The Office for National Statistics (ONS) is the United Kingdom's largest
independent producer of official statistics and the recognised national
statistical institute of the UK. ONS plays leading role in the development of
national and international good practice in the production of official
statistics. ONS works with customers, large and small, to fully understand
their needs and keep pace with changing demands. ONS also strives to be widely
respected for informing debate and improving decision-making through
high-quality, easy-to-use statistics and analyses on the UK's economy and
society. For more on ONS, visit www.ons.gov.uk.
About GovDelivery
GovDelivery, the leading provider of public sector cloud-based communication
solutions, provides a massively scalable communications ecosystem that
transforms the way public sector organisations, of all sizes, attract, inform,
and engage stakeholders. More than 1,000 government entities, including more
than half of major U.S. federal agencies, as well as state, county, and city
governments in the U.S., and local authorities and central government agencies
in the United Kingdom and Europe, use GovDelivery solutions to optimise their
effectiveness, efficiency, and engagement in communications with the public.
GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit
www.govdelivery.co.uk.
CONTACT: Mary Yang
Sr. Communications Manager
+1-651-726-7317
Mary.Yang@govdelivery.com
News Source: NASDAQ OMX
28.10.2013 Dissemination of a Corporate News, transmitted by DGAP -
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Language: English
Company: GovDelivery
United States
Phone:
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ISIN: US44928D1081
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