Walmart And Safety 1st Unveil Made In America Stroller Produced From Recycled Car Seats

FOXBORO, Mass., April 25, 2018

Inspired by parent feedback and a mission to give back to its youngest users, Safety 1^st spent years perfecting a stroller design concept that reduces landfill waste and allows families to feel good about what they buy without paying more. The RIVA Travel System is manufactured and assembled with American and imported parts, and is stored at the company's zero-landfill factory in Columbus, Indiana, which has been manufacturing car seats since 1978.

"Made in the U.S.A. is a simple phrase that means a lot. As a leader in the car seat and stroller industry, it is very important for us to not only deliver on thoughtful, quality-made products that are still affordable, but to also bring manufacturing back to America," said Paul Powers, CEO and President at Dorel Juvenile USA. "With Walmart as a launch retailer for RIVA, we can fulfill our commitment to supporting American workers and also get a better stroller to parents faster, from our family to yours."

Made with comfort, style and convenience in mind, the RIVA Travel System features a lightweight design that is easy to use and store. Parents and babies alike will love the:

• Incredibly lightweight stroller frame, weighing only 18 lbs.
• Easy-off, machine-washable fabrics.
• High-impact frame made from recycled materials, which is rigorously tested to ensure sturdiness and reliability.
• American-made Safety 1^st onBoard® 35 FLX infant car seat with side-impact protection for children 4-35 lbs.
• Generous storage basket and canopy with peek-a-boo window.
• Two innovative parent cup holders that can double as viewable cell phone holders.
• One-hand Lift-to-Fold^TM closure that is compact, auto-locks, and stands on its own when folded.

"Our customers have told us that second to price, where products are made influences their purchase decisions," said Cindi Marsiglio, vice president, U.S. manufacturing, Walmart. "We are proud to offer parents a high-quality, eco-friendly stroller that creates jobs in communities across the United States. The RIVA Travel System makes sense for our customers, our communities and our company."

Over 30 years ago, Safety 1^st was established as the brand leader in child safety with its little yellow BABY ON BOARD® sign and the first true collection of home safety products. On the journey towards sustainability, Safety 1^st has made a significant investment in its Indiana facility, creating new jobs and a new production line with customized tools that help build every RIVA Travel System here in the U.S.